CLOUD LAUNCH EVENT IN STOCKHOLM
It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect.

On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen.
The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the story and passion behind it. “The Cloud Mascara is like a piece of René Magritte art! It will take your lashes to surrealistic lengths and volume beyond your imagination,” said Gabriella.

Among the group of guests were Leyglow, Pamela Granholm, Jannike Nordström, Clara Hallencreutz Fares, Anitha Clemence, Rebecca & Fiona and many more — all in all, a group of women with serious beauty knowledge and style. 

 

Gabriella Elio och Clara Hallencreutz Fares
Gabriella Elio and Clara Hallencreutz Fares

Bisse, Vanessa Valderrama och Marianne Scheja
Bisse, Vanessa Valderrama and Marianne Scheja 

Dramatenterassen, Stockholm

Dramatenterassen, Stockholm

Pamela Granholm (Beautybypami) och Emelie Jonsson
Pamela Granholm (Beautybypami), and Emelie Jonsson 

Dramatenterassen, Stockholm
Dramatenterassen, Stockholm

Gabriella Elio
Gabriella Elio 

Clara Hallencreutz Fares, Anitha Clemence och Fiona FitzPatrick
Clara Hallencreutz Fares, Anitha Clemence, and Fiona FitzPatrick

Johanna Östman Livijn och Valerie Wigardt
Johanna Östman Livijn and Valerie Wigardt

Dramatenterassen, Stockholm
Dramatenterassen, Stockholm 

Fatima Maziad (Fmaaziad) och Dilay Aksak Acat (Lifeofdilay)
Fatima Maziad (Fmaaziad) and Dilay Aksak Acat (Lifeofdilay) 

Marianne scheja, Rebecca scheja, Marion Kronberg och Fiona FitzPatrick
Marianne Scheja, Rebecca Scheja, Marion Kronberg, and Fiona FitzPatrick

Dramatenterassen, Stockholm
Dramatenterassen, Stockholm 

Gabriella Elio och Julia Dursun
Gabriella Elio and Julia Dursun

Ida-Sofia Klingspor, Lila Nguyen och Erika Boss
Ida-Sofia Klingspor, Lila Nguyen and Erika Boss 

Dramatenterassen, Stockholm
Johanna Östman Livijn

Sabine Onar Haddad, Gabriella Holmgren (Littlesisterholmgren) och Evelina Forsell
Sabine Onar Haddad, Gabriella Holmgren (Littlesisterholmgren) and Evelina Forsell

Gabriella Elio och Clara Hallencreutz Fares
Gabriella Elio and Clara Hallencreutz Fares

 
Thank you to everyone that came and made this day unforgettable. We are forever grateful!

Xx, Team Sweed