Bestsellers

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Community Love

★★★★★

''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.
★★★★★

''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.
★★★★★

''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.
★★★★★

''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."

VOGUE

"This make-up artist favourite is quickly becoming a modern classic."

HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."

ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."

THE GUARDIAN
MIRACLE POWDER

The Miracle Powder works like a magic filter on the skin. It gives a second skin feeling with a blur effect and natural glow.

SHOP MIRACLE POWDER
Interview: pati dubroff

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.

Read full interview

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