Beauty insiders with Kelly Dawn

Beauty insiders is the format where we meet some of the world´s most celebrated makeup artists who´s frequently seen using Sweed. We are used to admire their work from distance. Beauty insiders will take you on an exclusive interview where we chat about favorite products, beauty mottos to how to stay sane during these days.

This week we had a chat with the multi-talented Kelly Dawn, whose work ranges from painting supermodels, to bridal looks and work as a creative consultant for some of the world’s most prestigious makeup brands. Kelly has worked with names such as Kate Moss and Dianne Von Furstenberg - to brands such as Charlotte TilburyAlleven Beauty, Tom Ford, Dior and Victoria Secret. If you didn’t already know, Kelly is the queen of glowing skin and mesmerising eyes.

Welcome to the lashie world of Sweed and happy reading!

Kelly always uses products from Sweed when creating her magical looks

Kelly always uses products from Sweed when creating her magical looks

For how long have you been working in the industry?

15 years.

When do you feel most desirable?

Probably on holiday when I'm fully relaxed and have had a full dose of Vitamin D! Those holidaydate nights where you wear your favourite flowy summer dress with
natural glowing  makeup.

What's your best beauty trick/hack?

I´m best known for my signature glowing skin and radiant beauty and bridal look. 
My favourite products for glowing & radiant beauty would have to be Alleven Beautyfoundations for the perfect Airbrush complexion that lasts all day with the Charlotte Tilbury Hollywood Contour wands and Cream blushers/highlighters for a superstar, it glow!

"All-in-One Concealer, Foundation and Treatment from Alleven Beauty is my secret to flawless skin!"

Tell us your beauty motto in life?

My father always told me take things 'day-by-day'; When things get stressful sometimes it's 'hour-by-hour'. I try my best to live by this motto and not worry to much about the future or dwell too much on the past. The past year has forced a lot of us to be more present and let go of things that are out of our control!

Harper´s Bazaar cover with Jessica Kahawaty, signed by Kelly

How do you stay sane during those days? 

Lockdown was so hard as a makeup artist not being able to get out at paint faces! To keep scene and find an outlet for my creativity I drove my online business through sharing my work on Instagram and offering online makeup lessons!

What's your favorite Sweed product(s) and why? 

I'm obsessed with the Nikki No Lash-Lashthere is nothing out there that compares and I use it all the time on my Red Carpet and Bridal Clients. I also use the Lash Lift Mascara, Daily - i't's a staple in my personal makeup bag and my Pro Makeup kit!


best mascara sweed lashes

Kelly´s beauty staples from Sweed - Lash Lift Mascara (get it HERE) and Nikki No Lash-lash (get it HERE)


If you were a beauty product, what would you be?

I would be SPF so I can protect my friends & Family!