News
Sweed x Billion Baby Turtle - Stockholm Event
Celebrating our project Sweed X Billion Baby Turtles and the latest product launches as The Brow Pencil, No Lash Cluster and many more with our Sweed babes in Stockholm. We hosted the event together with our beauty friends from Pixi. Maria Stappe & Kerstin Lindström Hanna Lindblom & Emelie Johansson Felicia Kjellgren & Katarina Guven Sandhra Johnsson & Jennifer Kråik Micaela Espinoza & Jessica Hedman Gabriella Elio & Kenza Zouiten Chloe Lilo Thank you everyone for coming and had a great time with us! Can't wait for the next Sweed event 🥰💙 Yours truly, Sweed Team
Mascara of the decade
We are beyond proud and happy to announce that our Lash Lift Mascara was namned 'Mascara of the decade' by STYLEBY Beauty Heroes 2021. Winner motivation Profound tests performed by STYLEBY show that the product lives up to its promises and gives excellent results. The product stands out as a true beauty hero who enriches and improves women's lives. Some words from our founder Where do I start?? I didn't even know it existed a "decade-award". I'm overwhelmed and so thrilled for our Lash Lift Mascara to receive such an incredible reward. And not to mention all the amazing feedback and messages we are receiving daily about this mascara. We launched it on November 30, 2020, and it just stole the show of the whole decade. Thank you STYLEBY for the award! We are in heaven!
Mascara of the Year!
We are beyond proud and happy to announce that our Lash Lift Mascara won the prestigeous price 'Mascara of the year' at the annual Daisy Beauty Awards yesterday night. The other nominees in the best mascara category were; Dior Diorshow Iconic Overcurl Mascara, Bourjois Volume Glamour Oh Oui!, Huda Beauty Legit Lashes Mascara and IsaDora 10 Sec High Impact Volume Mascara. Winner motivation "Innovative brush that sweeps the track with both competitors and stubborn lashes. With a few swipes, the lashes have gained volume, separation and fantastic intensity. It is so easy to use that every happy amateur appears to be a pro. Plus for joy-spreading packaging that is clearly visible in the makeup bag." Some words from our founder Gabriella Elio “We launched this mascara by the end of November 2020 and I remember it was nominated for 'Mascara of the year' award days before it hit the market. We learned very quickly that this mascara had a solid fan base already before launch after being reviewed by the most prestigious beauty editors. All the requests and positive feedback have been incredible from day one. I must say I never experienced anything like this during my 19 years in the beauty industry. All the organic love our customers share on social media for this mascara is incredible.Thank you Daisy Beauty for the award. And thank you to all the picky beauty nerds and beauty editors out there involved in this award. It's the most prestigious beauty award you can win in Scandinavia. This means the world to us. I still need to pinch myself to realise that this just happened. And omg! I still can't believe we won against giants like Dior "Dior show overcurl mascara" and Huda Beauty "Legit lashes". I could've never dreamed about this in a million years." Thank you, thank you, thank you to all our Sweed babes!