Loved by makeup artists around the world. Sweed is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandin analogues.
Our collection is now extended with new staples to create the Sweed signature “no makeup-makeup” look that has gained viral attention with the Miracle Powder and Glass Skin Foundation lately. With over two decades of experience as a professional makeup artist, our founder Gabriella Elio wanted to create clean and game changing products she felt were missing on the market.
As a vegan brand we are proud of our collaboration with the organization Billion Baby Turtles. For every mascara sold we are rescuing one sea turtle.
Growing up in a beauty store I discovered my passion for makeup. I loved how a subtle makeup could transform you into a happier and more confident version of yourself.
My motto has always been:
"Look like yourself after a 2 week vacation - glowing skin, lush lashes and full of life!"
Our mission is to shape new sets of standards in the industry by future-oriented values, professional performance and quality, above all. We know what’s out there - We are here to make it cleaner and better.
As a vegan and clean beauty brand, animals have been a part of our DNA from day one. We are proud supporters of ‘Billion Baby Turtles’ rescue project, helping sea turtles and nature to thrive the way they should.