Growing up in a beauty store I discovered my passion for makeup. I loved how a subtle makeup could transform you into a happier and more confident version of yourself.
My motto has always been:
"Look like yourself after a 2 week vacation - glowing skin, lush lashes and full of life!"
Being born in Lebanon and raised in Sweden has taught me the beauty of simplicity and to be comfortable in my own skin. My aunt, the epitome of elegance and my compassionate, feminist mother made me understand that women are perfect as we are.
With over two decades of experience as a professional makeup artist I'm happy to create vegan and clean products for our Sweed friends and professionals around the world.
All our Sweed products are designed and developed by me, with years in the making. Everything from formulation to packaging is carefully chosen to reach professional performance. Sweed is the essence of professional artistry made accessible.
Gabriella Elio
Make-up artist & Founder of Sweed
