Quality and innovation you can’t find elsewhere

Each Sweed product is unique with years of development and sourcing behind. We work with the most trusted factories worldwide, specialists in their niche. We always start from scratch, formulating supreme functionality and quality for each and every product category with carefully sourced raw materials that meet our clean standards. Learn more about our skincare infused makeup with science backed ingredients.

We don’t retouch our models


We are tired of seeing perfect pictures of faces and skin that doesn’t meet real expectations. We don’t retouch our photos since we believe skin should look like skin and an image can only be trusted if it shows real results.

Curated collection

Also for mature and sensitive skin types.


We know shopping for makeup can be an intimidating experience. It is a jungle out there. Our products are carefully curated to be staples that will forever have a place in your makeup bag. Suitable also for mature skin and sensitive skin types, such as rosacea and acne prone skin.

Real customer results

The incredible before and after images you see online with Sweed products are organic and posted by happy customers. We let our results speak for themselves. We haven’t paid for the content and we don’t edit any images.