Bestsellers
TOP RATED
Quick view


Not sure what shade to pick?
Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.
New in
Community Love
Award winning

GIFT SETS
Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

Interview: pati dubroff
Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.