2026 EDITION

HOLIDAY GIFT SHOP

Treat someone you love with vegan & clean beauty

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COMMUNITY FAVORITES

#size_3-ml #size_3-ml AWARD WINNING
Eyelash Growth Serum
#color_black #color_black AWARD WINNING
Cloud Mascara
#color_black #color_dark-brown AWARD WINNING
Lash Lift Mascara
Glass Skin Foundation #color_01-light-c AWARD WINNING
Glass Skin Foundation

AWARD WINNING

EYELASH GROWTH SERUM

Longer and fuller lashes in 28 days with a formula free from prostaglandin analogues

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Simple
Style

From casual to formal, we've got you covered

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Discreet
Style

From casual to formal, we've got you covered

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SETS

The Power Trio SAVE 20%
The Power Trio
The Paris Filter Kit The Paris Filter Kit SAVE 15%
The Paris Filter Kit
Choose shade $79.00
The Ultimate Lash Kit SAVE 15%
The Ultimate Lash Kit
Choose shade $51.00
The Duo Lip Kit #color_wild-rose SAVE 15%
The Duo Lip Kit
Choose shade $46.00

MEET THE FOUNDER

What started as a childhood curiosity turned
into a 20+ year career as a professional makeup artist
and the foundation of everything created at Sweed. 

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NEW IN

The Power Trio #size_3-ml NEW IN
The Power Trio
Join the waitlist: The Power Trio
The Vanity Bag The Vanity Bag NEW IN
The Vanity Bag
The Power Duo #size_3-ml NEW IN
The Power Duo
Cloud Power Duo #size_3-ml NEW IN
Cloud Power Duo

Sweed journal

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Gabriella's Edit

Is brown the new red?

Meet your holiday shades! From warm berry tones to soft nudes - these are the lip shades everyone is loving right now. Shop lip combo here. Shop lip combo here. Shop lip combo here. Shop lip combo here.

Read more: Is brown the new red?

Who What Wear Beauty Awards 2026

After a year of testing thousands of products, Who What Wear's beauty editors and industry experts selected the very best for the 2026 Who What Wear 100 Beauty Awards. We're proud to share that our Eyelash Growth Serum won Best Lash Serum. Read full article here. Check the rest of Best Hair Products of 2026 here.   Real Results Shop Eyelash...

Read more: Who What Wear Beauty Awards 2026

Events

Scandi Glow Masterclass in New York

Summertime memories in New York! 🍎 We hosted a Scandi Glow Masterclass at Nordstrom NYC together with celebrity esthetician, Elizabeth Grace Hand! Thank you so much to everyone that joined and made this moment special ☁️✨ Kare Rodc Yvonne Wegener and Brooke Donovann Lera Shu Jenny Lin, Polina Isadora & Winta Zesu Sundas Hussain Claudia Campbell Yuna Lee and Caitlin...

Read more: Scandi Glow Masterclass in New York

Some of our exclusive retailers

  • Credo Beauty
  • The Detox Market
  • Nordstrom
  • Revolve
  • Free People
  • Dermstore