Bestsellers

NEW IN

Cloud Gift Set

NEW IN

Air Blush Cream

AWARD WINNING

Lash Lift Mascara

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":7,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2024-06-13T22:47:15+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635","variant_ids":[44140387238193]},"available":true,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

SEND A SELFIE

New in

NEW IN

The Brow Serum

NEW IN

The Makeup Bag

NEW IN

Glass Skin Foundation

NEW IN

Air Blush Cream

Community Love

★★★★★
''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.

★★★★★
''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.

★★★★★
''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.

★★★★★
''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

Award winning

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

[{"id":44066936684849,"title":"3 ML","option1":"3 ML","option2":null,"option3":null,"sku":"298","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307487052,"product_id":8013020037425,"position":1,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-04-17T16:52:28+02:00","alt":"#size_3-ml","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548","variant_ids":[44066936684849]},"available":true,"name":"Eyelash Growth Serum - 3 ML","public_title":"3 ML","options":["3 ML"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_3-ml","id":46910347936076,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44066936717617,"title":"5 ML","option1":"5 ML","option2":null,"option3":null,"sku":"300","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307618124,"product_id":8013020037425,"position":14,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-06-13T22:39:36+02:00","alt":"#size_5-ml","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1718311176","variant_ids":[44066936717617]},"available":true,"name":"Eyelash Growth Serum - 5 ML","public_title":"5 ML","options":["5 ML"],"price":8000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_5-ml","id":46910347968844,"position":16,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1718311176"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

NEW IN

Air Blush Cream

AWARD WINNING

Lash Lift Mascara

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":7,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2024-06-13T22:47:15+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635","variant_ids":[44140387238193]},"available":true,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

TOP RATED

Cloud Mascara

[{"id":47483762311500,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"303","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":47483792294220,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"304","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."
VOUGE

"This make-up artist favourite is quickly becoming a modern classic."
HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."
ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."
THE GUARDIAN

GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS

SWEED X LYDIA MILLEN

We are proud to present our exclusive collaboration with our long-term Sweed friend Lydia Millen. The exclusive collection includes two shades of Le Lipstick and two shades of Lip Liners.

Shop The Eternal Bloom edit