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After years in the making our new makeup is finally here. Create the Sweed signature "no make-makeup'' look yourself and discover your new favorites.

Le Lipstick is an ultra soft lipstick with a buttery, balmy formula that gives your lips a beautiful shine and a plumped effect thanks to its nourishing and moisturizing formula.
Bestsellers
The most wanted products you can’t get enough of





Longer and fuller lashes in 28 days with our award-winning eyelash growth serum. Best of all - the clean, carefully chosen formula is vegan and free from prostaglandins (hormones).

Our bestselling mascaras will take your lashes beyond your imagination. Clean and nourishing formula that stays on all day.
Beauty Insiders
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We accept the following payment methods: Paypal, Visa, Mastercard and American Express.
Please see the approximate shipping durations on our Shipping & Returns page.
Please visit our Store Locator Page for a complete listing of all physical stores that carry our products.
All discounts/promotions are announced via our social channels and newsletter. Please subscribe to our newsletter if you haven't already so that you can be kept up to date and receive subscriber exclusive deals.
We always offer free shipping on orders over $50 | €30 | £37.
We’re committed to being vegan and cruelty free. None of our products are tested on animals at any stage of product development, and we only work with vendors who uphold the same standards.
We hope you love our products as much as we do. If you are not satisfied with your purchase, you can easily return your Sweed product(s) within 14 days of receiving the order.
Please note that product(s) must be returned unused, undamaged and in its original blue cardboard outer packaging, which must remain sealed and thereby unopened. Returns that do not meet these requirements will unfortunately not be refunded.
Please allow up to 14 days for your transaction to process. Your refund will be issued in the form of original payment, such as the credit card used for the order.
Please be advised, the customer is responsible for the return shipping fees and note that additional duties and/or taxes will not be refunded. For countries within the eu, vat will be included in the refund.

We have teamed up with Billion Baby Turtles to support their sea turtle rescue project. For every Lash Lift Mascara, we are rescuing one sea turtle.

Enjoy a range of exclusive benefits, including 30% off all products at sweedbeauty.com.
We are here to create the next generation of iconic beauty products. Sweed Beauty was founded in 2015 on the idea to offer the best false lashes in the world and that beauty should complement and embrace your own individual beauty.
Developed through makeup artist Gabriella Elio’s unique perspective, these are the products she felt were missing from her makeup bag. After spending years of evaluating innovation, performance, and (of course) covetability, she created timeless classics
— products that will forever have a place in your bags. Cleanly formulated and always high-performing.