THE LASH SERUM THAT EXPERTS RECOMMEND

Longer and fuller lashes in 28 days with our award-winning eyelash growth serum. Best of all - the clean, carefully chosen formula is vegan and free from prostaglandins (hormones).

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WHAT'S NEW

Make way for our new luxurious Satin Eyeliners that glides on effortlessly and stays on all day.

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TIMELESS POWER PRODUCTS

POWER DUO

Get long, fluffy lashes with Eyelash Growth Serum and Lash Lift Mascara or Cloud Mascara for more volume.

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AWARD WINNING MASCARAS

Our bestselling mascaras will take your lashes beyond your imagination. Clean and nourishing formula that stays on all day.

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FAQ

We accept the following payment methods: Paypal, Visa, Mastercard and American Express.

Please see the approximate shipping durations on our Shipping & Returns page.

Please visit our Store Locator Page for a complete listing of all physical stores that carry our products.

All discounts/promotions are announced via our social channels and newsletter. Please subscribe to our newsletter if you haven't already so that you can be kept up to date and receive subscriber exclusive deals.

We always offer free shipping on orders over $50 | €30 | £37.

We’re committed to being vegan and cruelty free. None of our products are tested on animals at any stage of product development, and we only work with vendors who uphold the same standards.

We hope you love our products as much as we do. If you are not satisfied with your purchase, you can easily return your Sweed product(s) within 14 days of receiving the order.

Please note that product(s) must be returned unused, undamaged and in its original blue cardboard outer packaging, which must remain sealed and thereby unopened. Returns that do not meet these requirements will unfortunately not be refunded. 

Please allow up to 14 days for your transaction to process. Your refund will be issued in the form of original payment, such as the credit card used for the order. 
Please be advised, the customer is responsible for the return shipping fees and note that additional duties and/or taxes will not be refunded. For countries within the eu, vat will be included in the refund.

Modern falsies are wispy, lightweight and next-to-natural. For those who want zero detection lash work, there are even those that mimic gossamer fine hairs for a ‘no lash’ feel. Kim Kardashian, Hailey Bieber, Iris Law and Olivia Rodrigo have all been spotted wearing Swedish brand Sweed Beauty in recent weeks.

LASH LIFT MASCARA - BLACK
Award-winner of "The mascara of the decade". After decades of mascara brushes as big as soaked bumblebees, Swedish Sweed Beauty came up with a flexible comb mascara that took our lashes to new heights.

EYELASH GROWTH SERUM
Longer, stronger and denser lashes – this serum delivers exactly the same results as more expensive ones in the same category.

LASH LIFT MASCARA - BROWN
Brown eyeliner and brown mascara - we can't seem to get enough of the natural (and gorgeous) look. In 2021, Swedish brand Sweed Beauty released a new variant of the best-selling mascara Lash Lift Mascara, but now in brown. The brown mascara gives, just like the original, incredible length and volume. The result? Natural lashes with extra everything!

TOGETHER WE CAN MAKE A DIFFERENCE

We have teamed up with Billion Baby Turtles to support their sea turtle rescue project. For every Lash Lift Mascara, we are rescuing one sea turtle.

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MAKEUP ARTIST DISCOUNT

Enjoy a range of exclusive benefits, including 30% off all products at sweedbeauty.com.

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@sweedbeauty

We are here to create the next generation of iconic
beauty products.
Sweed Beauty was founded in 2015 on the idea to offer the best false lashes in the world and that beauty should complement and embrace your own individual beauty.

Developed through makeup artist Gabriella Elio’s unique perspective, these are the products she felt were missing from her makeup bag. After spending years of evaluating innovation, performance, and (of course) covetability, she created timeless classics — products that will forever have a place in your bags.
Cleanly formulated and always high-performing.