Sweed Beauty® | Makeup like skincare – Sweed Beauty US

Bestsellers

AWARD WINNING

Eyelash Growth Serum

3 ML 5 ML

AWARD WINNING

Glass Skin Foundation

AWARD WINNING

TOP RATED

GET THE LOOK

Miracle Powder

Air Blush Cream

Satin Kohl Eye Pencil

Le Lipstick

Lip Liner

GET THE LOOK

Discover Gabriellas 5 min office makeup look with some of our most beloved products for a full face-look.

Miracle Powder

Air Blush Cream

Satin Kohl Eye Pencil

Le Lipstick

Lip Liner

COMPLEXION

Miracle Powder

Air Blush Cream

EYES

Satin Kohl Eye Pencil

LIPS

Le Lipstick

Lip Liner

COMPLEXION

Miracle Powder

Air Blush Cream

EYES

Satin Kohl Eye Pencil

LIPS

Le Lipstick

Lip Liner

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NEW IN

Peptide Ice - Lift Firm Hydra Gel Eye Patches

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Lip Combo - Sweed x Elisa Maino

MILANO-MARGARITA

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The Highlighter

AURORA

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NEW IN

The Bronzing Powder

GOLDEN MEDIUM

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Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

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Community Love

★★★★★
''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.

★★★★★
''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.

★★★★★
''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.

★★★★★
''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

Award winning

AWARD WINNING

AWARD WINNING

AWARD WINNING

AWARD WINNING

Glass Skin Foundation

01 LIGHT C

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."
VOGUE

"This make-up artist favourite is quickly becoming a modern classic."
HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."
ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."
THE GUARDIAN

GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS

Interview: pati dubroff

Meet the makeup legend and Sweed friend Pati Dubroff! We chatted to her about her best beauty tips and her favorite spots in Los Angeles.

Read full interview

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Sweed journal

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Events

|

25.03.26

Sweed in Amsterdam 🌷

Amsterdam, you were a dream 🌷✨ Highlights from our masterclass with Naïma Bremer, makeup artist known for her glowing looks on runways, Fashion Weeks, and celebrities. Thank you to everyone who joined! Izabella and Debbie Zwiers Naïma Bremer Mardy & Esme Bouma Lauren Lewis Ashlee Janelle Wadie Kelly Johanna Camfferman Kimberley Silvia and Mary-Anne Joséphine Anouk Smulders Tjindjara and Noa Nowi Shelly Sterk Quinty Trustfull, Janine Kho and Dyantha de Vlieger Brooks Angela Onuoha and Wayta Monzón Thea Tijssen and Eveline Stallaart Maureen Powel