NEW ARRIVALS

What it is: An eye-catching sparkling eyeliner that delivers high metallic shine in the most luxurious silver pearl color. With its ultra smooth and waterproof formula, it glides on effortlessly and stays on all day. Wear Euphoria Silver when you’re...

What it is: A creamy-matte eyeliner in a deep bordeaux-brown shade that creates a smokey look with a color pop. The luxurious soft creamy formula glides on effortlessly and leaves a matte silky finish that stays all day. With its...

Max volume. Ultra definition. Mega length. Sweed's Cloud Mascara gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic...

Wake up with longer lashes.Longer, stronger and fuller lashes in only 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your...

Wake up with longer lashes.Longer, stronger and fuller lashes in only 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your eyebrows. Your...

Non-pinch top. Removes even the shortest brow hairs.A high-quality, stainless steel tweezers covered with an ergonomic and user friendly rubber finish. The tweezers are custom designed with a wide top for a non-pinch usage and calibrated tension. Use our Sweed Tweezers to remove the...