Bestsellers

Natural, but better. A must-have lash for Makeup Artists.Nikki No Lash-Lash is Sweed's No. 1 Bestseller and also frequently used by Celebrities and makeup artist's all over the world.  Look like a Hollywood Star in Nikki Wolff's signature style "No Lash-Lash"!These refined,...

Max volume. Ultra definition. Mega length. Sweed's Cloud Mascara gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic...

Wake up with longer lashes.Longer, stronger and fuller lashes in only 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your...

What it is: An eye-catching sparkling eyeliner that delivers high metallic shine in the most luxurious silver pearl color. With its ultra smooth and waterproof formula, it glides on effortlessly and stays on all day. Wear Euphoria Silver when you’re...

Lift. Length. Volume.Award winner "Mascara of the Year". The hype is real.A customer once said; "The Lash Lift Mascara takes your lashes to the Gods". We couldn't agree more. A black lengthening and defining mascara for creating impossibly long, defined...

Wake up with longer lashes.Longer, stronger and fuller lashes in only 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your eyebrows. Your...

Perfect brown. Ultra creamy.Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and can also...

Eye-opener. Ultra creamy. Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and...

What it is: A creamy-matte eyeliner in a deep bordeaux-brown shade that creates a smokey look with a color pop. The luxurious soft creamy formula glides on effortlessly and leaves a matte silky finish that stays all day. With its...

Ultra creamy. Intense color. Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and can...

Wispy. Fluffy. Ultra glamorous. Easy to use.These ultra glamorous and fluffy 3D clusters create a voluminous lash look and come with a thin cluster band so you can design your own look and achieve a glamorous and defined lash. Use...

Wispy. Fluffy. Ultra glamorous. Easy to use.These ultra glamorous and fluffy 3D clusters create a voluminous lash look and come with a thin cluster band so you can design your own look and achieve a glamorous and defined lash. Use...