Bestsellers

Natural, but better. A must-have lash for Makeup Artists.Nikki No Lash-Lash is Sweed's No. 1 Bestseller and also frequently used by Celebrities and makeup artist's all over the world.  Look like a Hollywood Star in Nikki Wolff's signature style "No Lash-Lash"!These refined,...

Max volume. Ultra definition. Mega length. Sweed's Cloud Mascara gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic...

Wake up with longer lashes.Longer, stronger and fuller lashes in only 4-6 weeks with our highly effective blend of active ingredients. Sweed's serum extends the growth phase of each individual lash and can also be used as a booster for your...

Lift. Length. Volume.Award winner "Mascara of the Year". The hype is real.A customer once said; "The Lash Lift Mascara takes your lashes to the Gods". We couldn't agree more. A black lengthening and defining mascara for creating impossibly long, defined...

Stay in place. Gentle. Long-wearing. Clear/white adhesive that makes your individual- or strip lashes stay in place. The formula is gentle on your eyes and is easy to peel off without harming your own lashes.  How to use on strip lashes:1. Measure and trim the...

Corner lash. Natural look. Bestseller."Tête à tête" was named by Terry de Gunzburg and the story behind the name is that they are super discreet. Even if you stand face to face with someone, they won't be able to tell that you...

Non-pinch top. Removes even the shortest brow hairs.A high-quality, stainless steel tweezers covered with an ergonomic and user friendly rubber finish. The tweezers are custom designed with a wide top for a non-pinch usage and calibrated tension. Use our Sweed Tweezers to remove the...

Perfect brown. Ultra creamy.Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and can also...

Eye-opener. Ultra creamy. Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and...

Our pen sharpener is genius yet gorgeous.Boasting a patented swivel design and a mess-free shavings holder, the sharp blade works its wonder on lip, brow and eye pencils. The best thing? You never need to worry about dirt showering your...

3D. Bestseller. Ultimate lash.Bold and unforgettable - Terryfic is the icing on the cake for your evening makeup. This lash is handmade with our 3D technique to create a beautiful and dramatic eye look in several dimensions.  Eye Size Guide:Length: 4/5Volume: 5/5Color: BlackFlexible cotton band for comfortable...

Ultra creamy. Intense color. Rich, stay-true color with a long-lasting effect in one stroke. Our long-wearing eye pencils gives you a smooth satin finish with excellent coverage that looks fresh all day and night. This lightweight, creamy formula glides on effortlessly and can...