Please read more about our heritage story on our About Us page.

Sweed is a playful combination of Sweden and sweet in one word.

Sweed is created by the professional makeup artist Gabriella Elio and every product is carefully created to give you the best experience and result. All the lashes are made with the highest quality and are very easy to apply thanks to the flexible cotton band.

Read more about our founder, Gabriella Elio, here.

We’re committed to being vegan and cruelty free. None of our products are tested on animals at any stage of product development, and we only work with vendors who uphold the same standards. 

Please visit our Store Locator page for a complete listing of all physical stores that carry our products.

Yes, we know how hard you work and that is why we offer a professional MUA discount. The discount offered is 30%. Apply here. Upon approval you will receive an email confirming your application status and your own unique discount code.

How long is the discount code valid?
It's valid for 24 months. We recommend applying for the MUA Discount Program once the discount expires.

All discounts/promotions are announced via our social channels and newsletter. Please subscribe to our newsletter if you haven't already so that you can be kept up to date and receive subscriber exclusive deals.

We always offer free shipping on orders over $50 | €30 | £37


Our Eyelash Growth Serum contains a highly effective blend of active ingredients that promotes longer and healthier lashes. By using the serum, the lashes that grow out after usage will be stronger and are less likely to fall off or be damaged. You’ll notices a change within 4-6 weeks when used as advised. Apply a thin line of the serum along the upper lash line once per day, preferably 1 hour before bed.

Additionally, this product is of course vegan, just as all of our products.

Yes, you can because it's free from prostaglandin (hormones)! However, we recommend you to consult with your doctor before using any serums.

You will see a result of longer and healthier lashes in only 4-6 weeks with our highly effective blend of active ingredients. To maintain the result, use our serum each and every day.

Yes, you can! Just apply the serum on the areas where you need growth.

The ingredients in the serum are completely clean, however if the serum gets in your eyes, rinse your eyes thoroughly with plenty of water. Remember that you only need a little amount of the serum to boost your lashes, so try not to over use the product.

Yes, you can continue to use makeup while using our serum. However, makeup should be removed before applying the serum.

You can re-use the lashes over 10 times. Just keep them clean after each use and they'll stay fabulous.

To keep them clean just peel off the lashes from the outer corner of your eyes after using them. Peel off the glue carefully that is sticked to the band. Store them in our beautiful box til you use them next time.

The lashes should not be in contact with water or makeup removers.

We offer virtual consultation through Instagram. Send us a photo of you and let us help you to find the best lashes for your eye shape.


All products are shipped directly from Sweden. Your order will be delivered within 3-7 business days following the order confirmation. Additional business days may be required for delivery during peak selling periods.

Sweed offers free Standard Shipping on orders over $50 | €30 | £37. No code necessary. Free shipping will be applied at checkout and does not include duties. All of our products are shipped to you from Sweden via a secure, tracked shipping method.

Of course!  Sometimes, the carrier takes 1–2 business days to register your shipment status, so we recommend allowing 48 hours for the tracking details to update. That said, if your tracking number isn’t updating or working at all, please reach out to us via We're always here to help!


We hope you love our products as much as we do. If you are not satisfied with your purchase, you can easily return your Sweed product(s) within 14 days of receiving the order.

Please note that product(s) must be returned unused, undamaged and in its original blue cardboard outer packaging, which must remain sealed and thereby unopened. Returns that do not meet these requirements will unfortunately not be refunded. 

Please allow up to 14 days for your transaction to process. Your refund will be issued in the form of original payment, such as the credit card used for the order. 
Please be advised, the customer is responsible for the return shipping fees and note that additional duties and/or taxes will not be refunded. For countries within the EU, vat will be included in the refund.

It’s easy! To request a return visit our Refund Policy page and we will guide you from there.

Just email with your order number, and we’ll be sure to get you the Sweed products you ordered!

Please allow up to 14 days for your transaction to process. Your refund will be issued in the form of original payment, such as the credit card used for the order. Shipping and handling costs are not refundable.

Exchanges are not supported at this time - if you would like a new product, please return your unwanted item and place a new order.

We always strive to provide the best possible service. In case your package was lost or you received it damaged please reach out to so we can help you as soon as possible.


We’re always here to help!

If you have any questions about an order, our products, or our website, please email us at or reach out via Live Chat from on our website Monday – Friday from 9am to 5pm CET.

Find Live Chat in the bottom right hand corner of the screen.

If you would like to become a Sweed retailer, please email us at

If you would like to discuss a press opportunity, please email us at

If you would like to discuss a social media collaboration, please email


We accept the following payment methods: Paypal, Visa, Mastercard and American Express.