INTERVIEW: ELISA MAINO
Meet our Sweed Muse, Elisa Maino.
Get to know the Milan-based fashion and beauty icon with over 6M followers on TikTok and learn more about her beauty philosophy and favorite Milan-spots!
Shop Elisa's favorite Sweed products here.
WHAT IS YOUR BEAUTY MOTTO?
My beauty motto is definitely “Less is More”. I prefer to choose just a few products, but the right ones—essential items I always have with me in my routine, whether I'm at home or traveling.
IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE?
Definitely a good lip combo—they’re always in my bag. I can’t live without them!
WHAT'S YOUR BEST BEAUTY HACK?
It’s definitely important to prep your skin well with a good skincare routine before applying makeup, because that already makes up 50% of the result.
WHAT ARE YOUR TOP 3 SWEED PRODUCTS AND WHY?
WHAT ARE YOU MOST EXCITED FOR THIS YEAR?
This collection launch was definitely a major goal for me this year. It’s a collaboration that came together very naturally, starting as a personal relationship before becoming a professional one. Who knows—maybe there’ll be a part two. I truly hope people will love it as much as I do!
WHAT MAKEUP TREND ARE YOU OBSESSED WITH RIGHT NOW?
Right now, I’m really into Soap Brows. Brushed, perfectly groomed brows that stay in place all day.
WHY IS CLEAN BEAUTY IMPORTANT FOR YOU?
For me having beautiful skin is super important! Taking care of yourself not just for aesthetic reasons, but also for something more personal. Because real wellness starts from within and that means having clean, healthy, well-cared-for skin.
WHAT ARE YOUR TOP 3 FAVORITE RESTAURANTS IN MILAN?
Numero Uno – for an amazing, easily digestible pizza. I highly recommend one with prosciutto and burrata on top! Delicious!
Then my favorite sushi place is called Miyabi. If you want super unique rolls that melt in your mouth with a really interesting mix of flavours, you absolutely have to go. The location is also stunning!
And to give you a more traditonal Milanese option, Trattoria Madonnina! Is beautiful because it has a super cute and simple outdoor seating area. Perfect for when you're craving a quick meal but in a magical and typical Milanese setting.
If I had to choose a salad place with healthy, balanced, and of course Instagrammable dishes, I'd say Lùbar. It's amazing!
Shop Elisa's favorite Sweed products here.
