Bestsellers

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Community Love

★★★★★

''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.
★★★★★

''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.
★★★★★

''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.
★★★★★

''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."

VOUGE

"This make-up artist favourite is quickly becoming a modern classic."

HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."

ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."

THE GUARDIAN
GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS
SWEED X LYDIA MILLEN

We are proud to present our exclusive collaboration with our long-term Sweed friend Lydia Millen. The exclusive collection includes two shades of Le Lipstick and two shades of Lip Liners.

Shop The Eternal Bloom edit
Vienna Has My Heart
Athens By The Sea

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