Events

It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the...

It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen.The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara...

From our launch with the talented Finish Beauty Profil Ida Ekman.  Releasing two different lashes. The first one called ” Ida Ekman 3D” and the other one is called ” Ida Ekman Flair”. We held an event with Polhem PR in Finland. The beautiful Ida Ekman Meri Milash trying out our lashes ” Ida Ekman 3D” Ida Ekman & Valtteri Sandberg

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