Events

It’s near-summer in Europe, which means there’s a palpable excitement in the air for the warm days ahead. A couple of weeks ago, in week 26, we visited three different countries to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm days in June, our closest friends and industry colleagues descended in London, Amsterdam and Hamburg to fete our newest addition over a beautiful summery lunch.The events were intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara and the...

It’s near-summer in Stockholm, which means there’s a palpable excitement in the air for the warm days ahead. On Wednesday, June 15th, we hosted a lunch at Dramatenterassen to celebrate our newest mascara addition, The Cloud Mascara. A product that has been in the making for over 2 years before turning out perfect. On the warm day in June, our closest friends and industry colleagues descended in Stockholm City to fete our newest addition over a beautiful summery lunch, over-looking Nybrokajen.The lunch was intimate and Sweed’s founder and Creative Director, Gabriella Elio, spoke to all guests about the Cloud Mascara...