News

We are beyond proud and happy to announce that our collaboration together with Billion Baby Turtles has won the award "Collaboration of the year" by Skönhetsredaktörerna at Aftonbladet.

No lash Cluster Our signature style No Lash Lash x Nikki Wolff has ever since it launched in 2019 been a staple product in every professionals makeup bag. No Lash Cluster is the same but with a new user-friendly version with wider clusters that are easy to apply even for non skilled beginners. Natural but better. The No Lash Cluster are ultra-delicate lashes to achieve the most natural and defined lash look with the thinnest seamless band. Use the shorter lengths to add discrete volume along the entire lash line or apply the longer lengths at the outer corner of the...

Celebrating our project Sweed X Billion Baby Turtles and the latest product launches as The Brow Pencil, No Lash Cluster and many more with our Sweed babes in Stockholm. We hosted the event together with our beauty friends from Pixi.  Maria Stappe & Kerstin Lindström Hanna Lindblom & Emelie Johansson Felicia Kjellgren &  Katarina Guven Sandhra Johnsson & Jennifer Kråik Micaela Espinoza & Jessica Hedman Gabriella Elio & Kenza Zouiten Chloe Lilo Thank you everyone for coming and had a great time with us! Can't wait for the next Sweed event 🥰💙 Yours truly, Sweed Team

We are beyond proud and happy to announce that our Lash Lift Mascara was namned 'Mascara of the decade' by STYLEBY Beauty Heroes 2021.   Winner motivation Profound tests performed by STYLEBY show that the product lives up to its promises and gives excellent results. The product stands out as a true beauty hero who enriches and improves women's lives. Some words from our founder Where do I start?? I didn't even know it existed a "decade-award". I'm overwhelmed and so thrilled for our Lash Lift Mascara to receive such an incredible reward. And not to mention all the amazing...

We are beyond proud and happy to announce that our Lash Lift Mascara won the prestigeous price 'Mascara of the year' at the annual Daisy Beauty Awards yesterday night. The other nominees in the best mascara category were; Dior Diorshow Iconic Overcurl Mascara, Bourjois Volume Glamour Oh Oui!, Huda Beauty Legit Lashes Mascara and IsaDora 10 Sec High Impact Volume Mascara.  Winner motivation "Innovative brush that sweeps the track with both competitors and stubborn lashes. With a few swipes, the lashes have gained volume, separation and fantastic intensity. It is so easy to use that every happy amateur appears to...

For the Ida Sjöstedt fashion show of the SS17 collection “Heal the World” the focus was on pastel-colored nails, long fairytale hair and luscious lashes. The lead makeup artist Elva Ahlbin and her team created a twiggy look for the eye using Sweed Lashes Beroe on the upper lash line to create fullness in several dimensions and Linda Hallberg single lashes on the lower lash line.