ELLE Italia: The Most Loved Eyelash Lengthening Serum
Since it hit the market, Sweed’s eyelash serum has remained an enduring best-seller. At the beginning of the year, it went viral on TikTok, but unlike many trends and products that fade away, it has won over the hearts of many celebrities, including Valentina Ferragni, who has declared it one of her beauty secrets due to its incredible effectiveness.
The Pro Eyelash Serum is now, without a doubt, one of the most loved products in its category, if not the most loved, by a broad and diverse audience.
The secret to its success lies in the fact that it really works: when used consistently once a day, it allows lashes to grow undisturbed, becoming extremely long-even more than we are typically used to compared when using other lash serums.
According to consumers and reviews, this serum is one of the most effective on the market. Its success isn’t due to any magical ingredient but rather to the ability of the brands founder; makeup artist Gabriella Elio to develop a natural and clean formula - free from harmful ingredients that still delivers results.
It does not contain prostaglandins, a hormone-based substance used in medical treatments for eye conditions, which was found to thicken lashes but caused various side effects, such as irritation and weakening of the eyelid area.
Prostaglandins are even banned in several countries, including Sweden, where Sweed originates. The serum also does not include castor oil, which can be beneficial for stimulating hair and eyebrow growth but is far too heavy for eyelashes.
How does it work?
To nourish and strengthen lashes, extending their growth phase from three to four weeks up to eight weeks, the serum contains hyaluronic acid, a mix of peptides, biotin, pumpkin seed oil and vegan keratin.
These ingredients are gentle and won’t irritate or damage the eyes and surrounding areas. The serum is applied every evening to clean lash lines. One bottle lasts for about three months and can also be used on eyebrows to stimulate regrowth and add thickness.
Read the full article here.
Shop the Eyelash Growth Serum here.
