I got it from my mama - Rebecca & Marianne Scheja

In tribute to all amazing mamas out there we have started a format called I got it from my mama, where we meet mothers and daughters we admire. We had a chat with Rebecca Scheja, the one half of the pop duo Rebecca & Fiona, and her mum Marianne Scheja about everything from motherhood to the importance of self love to review our products.


Welcome to the lashie world of Sweed and happy reading!


Name: Rebecca Scheja / Marianne Scheja
Age: 32 yrs / 60 yrs
Occupation: Musician / therapist/actress
City: Stockholm




Mother and daughter ♥



Marianne, what has been important to you in your role as a mother?

It's been very important to me to teach Rebecca how to stand up for herself as a woman, be free in mind, creative and happy. And of course to have structure and balance in life.


Rebecca, what is the best advice you got from your mother?

I'm lucky because she's always been very supportive and that has always given me strength. She taught me how to believe in myself and learned me the value of self love since I was a little girl.



Did you believe in eyelash growth serums?

M: I didn't think it would work on me since I'm much older. I must say I'm really surprised! My lashes are twice as long now. And I never had lashes underneath -and now I do. I'm shocked...

R: I mean look at you your lashes! They have never been longer! I knew it would work on me since I saw great results on other people using it. So I was really excited to get started.




Marianne was sceptical that an eyelash growth serum would work on her lashes,
due to her age, but our Eyelash Growth Serum proved her wrong!



We know that you use our Lash Lift Mascara - tell us a bit what you think about the brush?

M: I like that it was a comb - but I didn't see it in the beginning due to my bad eyesight haha! It's a perfect little comb and it separates the lashes. One layer is enough for me to get a wow result. Really surprised! And it's very easy to apply. I love it - it's so brilliant!

R: What I do like about it that you get close to the roots of your lashes and lift them up from the very beginning. And you can build the mascara in several layers. Really amazing!



Rebecca looks stunning in our Lash Lift Mascara


Marianne, what did you learn about yourself when you became a mother?

Motherhood made me very proud and taught me how to be present in the moment. Before I became a mother I was looking for things outside. But after becoming a mum I learned that everything I needed was inside of me and around my kids.

What do you do to make the world a better place?

M: I always try to see people around me and to say something positive to enlighten up their mood. I call it emotional gifts. Besides that I use solar cells energy and ride my bicycle as transport. And I don't own a car.

R: I'm trying not to be a part of mass consumption. I mean we live in a capitalistic world so that's pretty though. I'm trying to think about how I live and move myself around. I mean I'm an artist and I travel usually way too much. I love vintage clothes and still use my moms clothes from New York in the 80s. The energy is still there in them. Best wardrobe pieces ever.



Rebecca & Marianne in makeup from Sweed





Interview: Andrea Soriga

Interview: Andrea Soriga

  Meet our Sweed friend, Andrea Soriga! A Milan-based celebrity hairstylist and beauty icon, Andrea shares his expertise and creative vision with a growing community of hair lovers worldwide through Instagram.  We had the honor of celebrating The Hair Serum launch in Milano with Andrea, hosted by our friends at Sant Ambroeus Milano, and took a moment to catch up with him while he shared his beauty secrets. Shop Andrea's favorites Sweed products here. WHEN DID YOU STARTED AS A HAIRSTYLIST? I started working as a hairstylist ten years ago in my hometown, Cagliari. I’m from Sardinia. MOST SPECIAL MOMENT OF YOUR CAREER? The moments I remember most from my career are definitely the Sanremo Music Festivals, which I hold very close to my heart, and the MET Galas, which were truly special experiences. FAVORITE SWEED PRODUCT? My favorite product before this new launch used to be the Eyelash Serum, but it has definitely been surpassed by the new Hair Serum.     FAVORITE LOOK TO DO? Among my favorite looks is a sleek bun or a ponytail. I love creating super neat, tightly pulled-back buns because I think they make the face look more angelic, clean, and lifted. I also really enjoy doing big blowouts. BIGGEST HAIR TREND AT THE MOMENT? One of the current trends I absolutely love is, without a doubt, light, natural movement, soft waves. To make the look more special, I like adding a styling product that gives it a slightly wet finish. I also really love the bob, a shorter haircut. ANY ADVICE FOR ASPIRING HAIRSTYLISTS? The advice I would give to anyone who wants to start this profession is to do it with passion and perseverance, to study hard, to stay dedicated, and never feel completely satisfied, because you should always keep chasing improvement and success. Nothing comes without at least a bit of effort.   Shop Andrea's favorites Sweed products here.

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Sweed In LA

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We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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