INTERVIEW: KATE HUTCHINS

Meet our Sweed friend, Kate Hutchins!

A London-based fashion and beauty icon, Kate shares her elegant lifestyle and passion for professional horseback riding with 1.6 million women worldwide through Instagram, TikTok, and YouTube. We had the honor of having Kate as a guest on our Turtle Expedition to Costa Careyes in Mexico and took a moment to catch up with her while she shared her beauty secrets.

Shop Kate's favorite Sweed products here.

WHAT WAS YOUR FAVORITE ACTIVITY ON THE SWEED TURTLE TRIP?

My highlight was the Turtle Release. It was such a magical and really moving experience. Seeing how small the turtles are and seeing them going to the big wide world, was so touching. Something I'll never forget.

WHAT'S YOUR BEST BEAUTY HACK?

The uglier you go to sleep, the prettier you wake up. Slather on all of those creams, do your slugging and put your hair in the heatless curler. Then you wake up ready for the day and looking fresh and glowy.

WHAT ARE YOU MOST EXCITED ABOUT THIS YEAR?

I have been working on a secret project that involves horses. It has been the most challenging thing I've ever done. I can't wait to share more about the project later on this year!

WHAT ARE YOUR TOP 3 SWEED PRODUCTS AND WHY?

1. I love the Eyelash Growth Serum, because it made my lashes so long, thick and healthy. 2. Close contender is the Lash Lift Mascara. It gives you so much definition and length on your lashes. I have it in the dark brown color because I think it's a lot more soft on my face and I really like that.

WHAT'S YOUR BEAUTY MOTTO?

That your "beauty comes from within". If you are a happy and kind person, I think your beauty really shines out.

HOW DO YOU STYLE YOUR HAIR?

I use the Maria Nila - Sea Salt Spray! It's incredible. Because when you're in a hot environment like this, it gives you that extra texture and that gorgeous beachy look!

IF YOU WERE A BEAUTY PRODUCT, WHAT WOULD YOU BE?

I would be the Miracle Powder. Because it's easy, clean and practical. It gets the job done, and it's also one of my favorite products!

WHERE'S YOUR HAPPY PLACE?

In the saddle! So the fact that we got to horseback ride on this trip was my dream come true.

WHAT'S YOU FAVORITE DATE NIGHT SPOT?

Dinings in Marylebone, it's very cute and cozy and not very fancy, but the food is SO good!

WHAT PLACES DO YOU LOVE GOING TO ON THE WEEKENDS IN LONDON?

On a Saturday, I love to meet up with my girl friends, we have a walk down the Kings Road, look at the shops and then get brunch at Colbert on Sloan Square.

YOUR FAVORITE SALADS BAR AND PILATES IN LONDON?

This is a takeaway, The Salad Project. It's so good. You get to choose your base and the sides, I just love it! I get it about 3 times a week. I also love a Sunday pilates session at Pilates In The Clouds, which is in Notting Hill.

Shop Kate's favorite Sweed products here.

Interview: Andrea Soriga

Interview: Andrea Soriga

  Meet our Sweed friend, Andrea Soriga! A Milan-based celebrity hairstylist and beauty icon, Andrea shares his expertise and creative vision with a growing community of hair lovers worldwide through Instagram.  We had the honor of celebrating The Hair Serum launch in Milano with Andrea, hosted by our friends at Sant Ambroeus Milano, and took a moment to catch up with him while he shared his beauty secrets. Shop Andrea's favorites Sweed products here. WHEN DID YOU STARTED AS A HAIRSTYLIST? I started working as a hairstylist ten years ago in my hometown, Cagliari. I’m from Sardinia. MOST SPECIAL MOMENT OF YOUR CAREER? The moments I remember most from my career are definitely the Sanremo Music Festivals, which I hold very close to my heart, and the MET Galas, which were truly special experiences. FAVORITE SWEED PRODUCT? My favorite product before this new launch used to be the Eyelash Serum, but it has definitely been surpassed by the new Hair Serum.     FAVORITE LOOK TO DO? Among my favorite looks is a sleek bun or a ponytail. I love creating super neat, tightly pulled-back buns because I think they make the face look more angelic, clean, and lifted. I also really enjoy doing big blowouts. BIGGEST HAIR TREND AT THE MOMENT? One of the current trends I absolutely love is, without a doubt, light, natural movement, soft waves. To make the look more special, I like adding a styling product that gives it a slightly wet finish. I also really love the bob, a shorter haircut. ANY ADVICE FOR ASPIRING HAIRSTYLISTS? The advice I would give to anyone who wants to start this profession is to do it with passion and perseverance, to study hard, to stay dedicated, and never feel completely satisfied, because you should always keep chasing improvement and success. Nothing comes without at least a bit of effort.   Shop Andrea's favorites Sweed products here.

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Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

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Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible! Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel Shop Sweed Beauty here.

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