Vogue Italia: Why the Sweed serum is popular among eye doctors

Sweed Pro Eyelash Serum: eyelash growth from natural ingredients

When a product is defined as "viral" one is curious and at the same time suspicious about it. In the case of promises such as "eyelash growth", and after controversy over the veracity of the before and afters that circulate online, there is always an extra scruple, but when it comes to the Sweed Eyelash Serum, there is no doubt that they hold up to expectations: almost all online reviews describe it as "nothing short of miraculous" and note results after 3 weeks of daily application.

The portentous results of Sweed Pro Eyelash Serum are due to its ingredient list, which differs from other products on the market. It includes hyaluronic acid, panthenol and soothing active ingredients that support the hair growth cycle. The serum also includes peptides, biotin, pumpkin seed oil and vegan keratin for longer and thicker eyelashes and eyebrows. Sweed Pro Eyelash Serum does not contain prostaglandin analogues that have been reported with multiple side effects such as dark pigmentation, change of eye color, loss of fat around the eye area or allergic reactions on the skin.
"I wondered why 99% of the serums on the market had this ingredient. I realized that it was not easy to make the serum work without prostaglandin analogues in it - but I decided not to use it anyway. Then I received the ultimate feedback: a client of mine, who is an eye doctor, told me that the Sweed Eyelash Serum was the only serum she recommended to her patients. I realized I was on the right track,” says the founder.
Translated from Vogue Italia
Read the full article here!
eyelash growth serum sweed beauty vouge italia prostaglandin
Interview: Andrea Soriga

Interview: Andrea Soriga

  Meet our Sweed friend, Andrea Soriga! A Milan-based celebrity hairstylist and beauty icon, Andrea shares his expertise and creative vision with a growing community of hair lovers worldwide through Instagram.  We had the honor of celebrating The Hair Serum launch in Milano with Andrea, hosted by our friends at Sant Ambroeus Milano, and took a moment to catch up with him while he shared his beauty secrets. Shop Andrea's favorites Sweed products here. WHEN DID YOU STARTED AS A HAIRSTYLIST? I started working as a hairstylist ten years ago in my hometown, Cagliari. I’m from Sardinia. MOST SPECIAL MOMENT OF YOUR CAREER? The moments I remember most from my career are definitely the Sanremo Music Festivals, which I hold very close to my heart, and the MET Galas, which were truly special experiences. FAVORITE SWEED PRODUCT? My favorite product before this new launch used to be the Eyelash Serum, but it has definitely been surpassed by the new Hair Serum.     FAVORITE LOOK TO DO? Among my favorite looks is a sleek bun or a ponytail. I love creating super neat, tightly pulled-back buns because I think they make the face look more angelic, clean, and lifted. I also really enjoy doing big blowouts. BIGGEST HAIR TREND AT THE MOMENT? One of the current trends I absolutely love is, without a doubt, light, natural movement, soft waves. To make the look more special, I like adding a styling product that gives it a slightly wet finish. I also really love the bob, a shorter haircut. ANY ADVICE FOR ASPIRING HAIRSTYLISTS? The advice I would give to anyone who wants to start this profession is to do it with passion and perseverance, to study hard, to stay dedicated, and never feel completely satisfied, because you should always keep chasing improvement and success. Nothing comes without at least a bit of effort.   Shop Andrea's favorites Sweed products here.

Read more
Sweed In LA

Sweed In LA

We celebrated the launch of our Hair Serum with our Sweed friend Laura Polko in LA. Grateful for everyone in our beauty community who made the night so special🩵🌹 Patrick Ta and Gabriella Glen Coco, Gabriella, Zack Zumb, Vincent Pel, Patrick Ta and Laura Polko Ashley Graves Patrick Ta and Laura Polko Gabby Westbrook and Fooz Rebecca Wicklin and Klara Hellqvist Angelica Livolti and Alicia Livolti Casey Baer and Sophie Kylie Umansky Ella Priya and Jacinda Bean Alexa Davis Kayla Birm and Jess Molly Bell Fooz and Andrea Rodriguez Carly Fisher Zach Zumb, Laura Polko and Patrick Ta David Stanwell and Mai Quynh Shop The Hair Serum here.

Read more
Credo Launch

Credo Launch

New York, we love you!🩵☕️🧁 We had the best time celebrating our Credo Beauty launch in Soho! Thank you to everyone who came by and made this experience incredible! Winta Zesu Mari Lederman Meesha Farzaneh and Hannah Donker Adrienne Teresa Gabriella and Sofia Popkova Salta Gabriella and Rafaela Sá Bethany Zesu and Winta Zesu Andrea Mancera, Gabriella and Alana Tsui Zarina Yeva Gabriella and Ocean Vanexel Shop Sweed Beauty here.

Read more