Bestsellers

TOP RATED

NEW IN

AWARD WINNING

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":7,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2024-06-13T22:47:15+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635","variant_ids":[44140387238193]},"available":true,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

Not sure what shade to pick?

Go makeup-free! Show us your bare skin and let our experts help you find the best shade for your skin tone.

SEND A SELFIE

New in

NEW IN

NEW IN

NEW IN

Glass Skin Foundation

120 Reviews

NEW IN

Air Blush Cream

64 Reviews

Community Love

★★★★★
''I WILL NEVER USE ANOTHER MASCARA''

Katarina G.

★★★★★
''I NEVER THOUGHT A POWDER COULD LOOK SO GOOD, IT GIVES SUCH A GLOW! I'M 57 AND MY SKIN LOOKS RADIANT AND IT BLURS MY FINE LINES.''

VinneCarla A.

★★★★★
''THE GROWTH I'VE SEEN IN MY LASHES IS CRAZY!''

Kimberly E.

★★★★★
''IF ANYONE IS READING THIS AND GETTING MARRIED AND YOU WANT TO LOOK PERFECT YET GLOWY ON YOUR WEDDING DAY, THE BEST FOUNDATION -HANDS DOWN!''

Liridona H.

Award winning

AWARD WINNING

Eyelash Growth Serum

379 Reviews

3 ML 5 ML

[{"id":44066936684849,"title":"3 ML","option1":"3 ML","option2":null,"option3":null,"sku":"298","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307487052,"product_id":8013020037425,"position":1,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-04-17T16:52:28+02:00","alt":"#size_3-ml","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548","variant_ids":[44066936684849]},"available":true,"name":"Eyelash Growth Serum - 3 ML","public_title":"3 ML","options":["3 ML"],"price":5500,"weight":0,"compare_at_price":5500,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_3-ml","id":46910347936076,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/298_Eyelash_Serum_3ml_main_award_a0e566bf-8402-43dc-9d72-2932be7f34a7.jpg?v=1713365548"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44066936717617,"title":"5 ML","option1":"5 ML","option2":null,"option3":null,"sku":"300","requires_shipping":true,"taxable":true,"featured_image":{"id":53904307618124,"product_id":8013020037425,"position":14,"created_at":"2024-04-17T16:52:01+02:00","updated_at":"2024-06-13T22:39:36+02:00","alt":"#size_5-ml","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1718311176","variant_ids":[44066936717617]},"available":true,"name":"Eyelash Growth Serum - 5 ML","public_title":"5 ML","options":["5 ML"],"price":8000,"weight":0,"compare_at_price":8000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#size_5-ml","id":46910347968844,"position":16,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/files\/300_Eyelash_Serum_5ml_main_award.jpg?v=1718311176"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

NEW IN

AWARD WINNING

[{"id":44140387205425,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"301","requires_shipping":true,"taxable":true,"featured_image":{"id":40947848872241,"product_id":8051737002289,"position":1,"created_at":"2023-03-10T08:30:17+01:00","updated_at":"2023-03-10T08:30:20+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420","variant_ids":[44140387205425]},"available":true,"name":"Lash Lift Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33458902794545,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_2.png?v=1678433420"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44140387238193,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"302","requires_shipping":true,"taxable":true,"featured_image":{"id":40939290886449,"product_id":8051737002289,"position":7,"created_at":"2023-03-09T15:56:21+01:00","updated_at":"2024-06-13T22:47:15+02:00","alt":"#color_dark-brown","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635","variant_ids":[44140387238193]},"available":true,"name":"Lash Lift Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_dark-brown","id":33450220683569,"position":7,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown_1.png?v=1718311635"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

TOP RATED

Cloud Mascara

174 Reviews

[{"id":47483762311500,"title":"BLACK","option1":"BLACK","option2":null,"option3":null,"sku":"303","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - BLACK","public_title":"BLACK","options":["BLACK"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":47483792294220,"title":"DARK BROWN","option1":"DARK BROWN","option2":null,"option3":null,"sku":"304","requires_shipping":true,"taxable":true,"featured_image":{"id":40936624521521,"product_id":6715369160779,"position":1,"created_at":"2023-03-09T10:59:09+01:00","updated_at":"2023-03-09T10:59:16+01:00","alt":"#color_black","width":1500,"height":2000,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956","variant_ids":[47483762311500,47483792294220]},"available":true,"name":"Cloud Mascara - DARK BROWN","public_title":"DARK BROWN","options":["DARK BROWN"],"price":3000,"weight":0,"compare_at_price":3000,"inventory_management":"shopify","barcode":"","featured_media":{"alt":"#color_black","id":33447380320561,"position":1,"preview_image":{"aspect_ratio":0.75,"height":2000,"width":1500,"src":"\/\/sweedbeauty.com\/cdn\/shop\/products\/lashliftbrown.png?v=1678355956"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

"Sweed Pro Eyelash Serum, why the TikTok-viral eyelash serum is popular among eye doctors."
VOGUE

"This make-up artist favourite is quickly becoming a modern classic."
HARPERS BAZAAR

"The Eyelash Growth Serum everyone is talking about."
ELLE

"My friend began using this Eyelash Serum on Saturday and by Wednesday her lashes were longer."
THE GUARDIAN

GIFT SETS

Spoil someone you love with longer lashes. Our bestselling mascaras and serum comes in a beautiful full-size gift set, that makes gifting more fun.

SHOP GIFT SETS

GLASS SKIN FOUNDATION

A light fluid formula for a flawless glass skin effect that lasts all day. A hybrid between skincare and foundation with a silky, elastic texture that feels comfortable and looks like a second skin.

Shop The Glass Skin Foundation