About the brand

LOVED BY MAKEUP ARTIST AROUND THE WORLD
Sweed is known for its vegan and clean products with professional performance. Sweed is a pioneer in the eye category with popular and award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins.
"The Signature No-lash lash" is a staple in every makeup artists kit and frequently worn by celebrities.  

‘’NO MAKE UP’’ - MAKE UP
After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless "no makeup-makeup" style.
After years of profound research, Sweed was born and the collection is now extended with new makeup staples.
Gabriellas motto is "look like yourself after a 2 week's vacation – glowing skin, lush lashes and full of life."

VEGAN
Sweed is a vegan and animal friendly brand who saves one sea turtle for every sold mascara.

MAKE UP ARTIST BRAND
Sweed’s founder Gabriella Elio is a makeup artist – and our love is for all the make-up artists out there using Sweed. We know how important it is with quality and high-performance products when you work on preparing a costumer. As a makeup artist you expect the best of every product and all you care about is quality and performance.Sweed is used as a secret weapon by makeup artists when creating glamorous looks –  And we know how much makeup you are using. To support you as a professional makeup artist we offer you a personal discount here.Thank you for your love and support!